Soul Punch, founded by former law enforcement officer Gloria Marcott, is revolutionizing personal safety with its innovative Soul DefendHER™ device and a mission to empower millions of women globally through self-defense training. Marcott’s company leverages cutting-edge technology and a community-focused model to provide women with the tools and knowledge to protect themselves.


Empowering Women Through Technology

Soul Punch’s primary innovation is integrating technology into self-defense. At the core of the company’s offerings is the Soul DefendHER™, a smart pepper spray that incorporates Bluetooth and GPS features. This allows users to send emergency alerts with their location to designated contacts. The company emphasizes the importance of combining these technological tools with self-defense training, ensuring that women feel both prepared and protected in potentially dangerous situations.

What sets the Soul DefendHER™ apart from other self-defense tools is its discreet design and ease of use. The smart pepper spray device connects users with a professional monitoring service that can dispatch emergency help on your behalf. This adds another layer of protection, aiming to provide help when needed.

Founder Gloria Marcott emphasizes that technology alone is not enough. Training is a crucial part of their model, and Soul Punch encourages women to take control of their safety by combining physical preparedness with modern tools.


Leadership Rooted in Law Enforcement

Gloria Marcott brings over 18 years of experience in law enforcement to her role as CEO of Soul Punch. Her background has given her a deep understanding of many women's challenges regarding personal safety. This experience has influenced the company’s product offerings and the overall philosophy behind the brand.

Marcott’s leadership is grounded in her belief that empowerment comes from knowledge and preparation. "For over 18 years in law enforcement, I saw firsthand how essential it is for women to feel empowered and prepared to defend themselves," Marcott shares. "I wanted to bring that same confidence and readiness to women everywhere." Marcott’s media presence and thought leadership in the personal safety space have further amplified her message, with appearances on networks such as NBC and Fox News cementing her position as a key voice in the industry.

Her role as a public figure in the safety industry has also expanded the company’s reach. Marcott’s appearances in the media have helped establish Soul Punch as a credible and innovative player in the self-defense market.


A Focus on Community and Training

Beyond selling products, Soul Punch’s business model centers on education and community. The company has set a bold goal: to train one million women who will train five million more, creating a widespread culture of empowerment and safety. This model focuses on long-term change rather than one-off transactions, positioning Soul Punch as a thought leader in the personal safety industry.

Training is not limited to individual users. Soul Punch offers corporate workshops, group classes, and trainer certification programs, ensuring that their message of empowerment reaches as many people as possible. This focus on training aligns with the company’s broader mission of helping women feel more secure in their daily lives.

Soul Punch’s emphasis on community extends to the use of the Soul DefendHER™ app, which encourages users to assist each other in emergencies. This concept of a "Network of Heroes" distinguishes the company from competitors who focus solely on product sales.


Future Prospects and Industry Impact

Soul Punch is well-positioned for growth in a market that increasingly values personal safety and smart technology. The company’s focus on combining self-defense tools with innovative technology sets it apart from other players in the industry. Its expansion plans, including partnerships with corporate clients and a push into international markets, highlight its ambition to lead in personal safety.

Industry experts have noted the significance of Soul Punch’s approach. Karen Douglas, a personal safety consultant, commented that the company's focus on community support and training brings a new dimension to the industry. "Soul Punch’s model addresses not only the need for effective tools but also the importance of building knowledge and preparedness," she noted.

Soul Punch plans to continue expanding both its product offerings and its training programs. With Marcott at the helm, the company aims to reshape the self-defense landscape by creating a global community of empowered women equipped with knowledge and technology.